Desc: I Do It Harder: Directed by Bradley McGregor. Is idealism enough for two 'would-be' entrepreneurs to take on big oil in the quest for alternative fuels? Probably not, but Mike and Cindy are about to be their futures trying to find out. Together, they've decided to cross Canada promoting their ethical vegetable oil conversion company: Wiesel. Without any business sense, and even less money, taking on big oil isn't going to be easy, but sometimes the harder way is still the best way.